A selection of Marina's published articles

These articles have been published in the Economist, Standpoint Magazine, Financial Times, MoneyWeek, the Times Literary Supplement, New York Observer and more

The Economist’s Intelligent Life Magazine: The Latest Beauty Product: Concern

On Sunday, the cosmetics company Dove released a three-minute video on YouTube called “Dove Real Beauty Sketches”. By Friday it had nearly 9m views. The video features a former forensic artist from the San Jose police department sitting behind a white curtain as several women tell him, one after another, what they look like. “Tell me about your chin…your jaw,” he asks, as he sketches. Their replies are candid. “My mum told me I had a big jaw.” “I have a fat, rounder face.” “The older I’ve gotten, the more freckles I’ve gotten.”

After that, the artist asks each of the women to describe the looks of one of the other women (they are each introduced to one other person). “She was thin, so you could see her cheek bones.” “She had a cute nose.” The women are smiling now and looking into the camera. When the two drawings of each woman are hung side-by-side, the contrast is clear and the women are speechless and teary. The caption reads: “Women are their own worst beauty critics.”

This does not exactly prove it. Most people, when prompted to describe their appearances in front of a camera, would probably be modest about their own looks and generous about others. But Dove goes further. The next caption reads: “Only 4% of women around the world consider themselves beautiful.”

The Dove “Real Beauty” campaign has been going since 2004. Plenty of people since then have pointed out the contradiction that Dove is owned by Unilever, which also owns “Slim Fast”, a brand of bars, shakes and supplements that promote weight loss. “Fair and Lovely”, another Unilever product, is a skin-whitening cream marketed across Asia and Africa. But even if Dove were not owned by Unilever, there’s something about the campaign that feels manipulative: if 96% of women considered themselves beautiful that might leave the company without much of a customer base.

On Thursday evening, a parody appeared on YouTube. By Friday afternoon, 400,000 had seen that.

Originally published in the Intelligent Life Magazine online, 19 April 2013

http://moreintelligentlife.co.uk/blog/anonymous/dove

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on April 19, 2013 by in Philosophy and tagged , , .

Enter your email address to follow this blog and receive notifications of new posts by email.

CLICK ON "OLDER POSTS" TO SEE MORE ARTICLES

In a crowded London shop
An open book and empty cup 

On the marble table-top.
While on the shop and street I gazed

My body of a sudden blazed;
And twenty minutes more or less It seemed, so great my happiness,

That I was blessed and could bless.

- Yeats

Always to shine,
to shine everywhere,
to the very deeps of the last days,
to shine—
and to hell with everything else!
That is my motto—
and the sun’s!

- Mayakovsky

Can it pull extraordinary faces?
Is it usually sick on a swing?
Does it spend all its time at the races,
or fiddling with pieces of string?
Has it views of its own about money?
Does it think patriotism enough?
Are its stories vulgar but funny?
O tell me the truth about love.

- WH Auden

%d bloggers like this: